Create a modern and memorable logo
Visually represent the restaurant’s focus on cutting edge cuisine while aligning with its roots in one of New York City’s trendiest neighborhoods.
As a newcomer in the highly competitive New York City restaurant market, Tianni needed to differentiate themselves from their competition and convey their commitment to upscale dining.
Result
The Tianni logo is a bold and modern wordmark with a refined feel, a hint of flair and a nod to the past.
Today, Tribeca is one of the most exclusive neighborhoods in America, known for many celebrity residents. It got its name in the 1970′s as the result of artist and resident organizations seeking to gain zoning status to legalize their live/work arrangements just as the SoHo Artist community had done before them. City maps showed the neighborhood encompassed a triangular area below Canal Street between Church Street and Broadway. The name “Triangle Below Canal” was later shortened to TriBeCa.
The wordmark mirrors the tagline “TriangleBelowCanal” on multiple levels. The “Triangle” is represented both in the bold letter “A” in Tianni and its positioning below the other letterforms alludes to the “BelowCanal.” These elements tie together the wordmark and tagline to reinforce their meaning and the significance of the restaurant’s great location and its history.
We are completely blown away by our logo concept. It’s a perfect fit for our restaurant and has definitely exceeded our expectations. —Owner, Tianni Bistro & Lounge