Three of several logo concepts presented to client but not ultimately selected.
FIRST CONCEPT An iconic nod to the history of play publishing (real books!) and the lights of the ‘great white way’, this composite image of a book and a spotlight simply says ‘Broadway Play Publishing.’
SECOND CONCEPT This imaginative logo merges the ‘play publishing’ nature of this business with a beloved frog mascot, depicting ‘Froggy’ leaping into a composite rendering of a spotlight and lilly pad.
THIRD CONCEPT A simple and bold logo that invokes the Broadway stage with a curtain shaped into the letter ‘y.’